Why UC:
We believe that by uniting an educated public in protecting the ecosystems we depend upon, we have the power to start a planetary revolution.
We came together based on common principles that are the essence of our organization and all that we do. We think you’ll agree we are an entirely new type of conservation organization. One worth joining and supporting. We:
- • believe the public will change the world when educated about the issues
- • think that advertising, media and PR tactics Fortune 500 corporations employ should be deployed to save the environment.
- • use innovative approaches as filmmakers, advertising executives, and social media experts to change the messaging around conservation – no more gloom and doom. We are starting a revolution, winning, and having a blast doing it.
- • are the new breed of are hip, fresh and positive conservationists that are making it cool to care about the environment.
- • encourage people to make a difference with their own two hands - not just donate to a distant cause
- • use the power, energy and community of kids to change the world
- • have a new way to approach conservation that isn’t overly bureaucratic, corporate, or political.
- • are powered by and work for the people
- • believe in the power of partnerships and collaboration.
- • reduce operational fees through the creation of a virtual community, and gain sponsorship and funding in a cost effective manner.
- • think people need to reconnect with the planet and adopt a new set of heroes.
